How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my search engine optimization business. I could honestly say it is among the greatest things I have ever tried to perform in life. It is also among the very painful, annoying and stressful things things which has occurred to me. So here's the short list of what I've learned as its first director, CEO and consultant.
Always be Ready to Socialize
Stories, case studies, experiences, effects -- these will be the stuffs of their near future. You will find a lot of theories, heaps of how-to's, tons of sales conversation in our day and age. Stories hold huge weight in pinning down a prospective client to a sale.
Outside of a revenue standpoint, story-telling on your group of friends are able to create a massive effect in rippling out your business to others. My first huge client (which is still my customer so far) came in the brief conversation whilst riding the train on my way to my then day job. I bumped into one of my college-mates out there. We were not really close. I advised him that I had been in SEO and shared its value and what it did for my blog. He explained that he'd talk me.
Turns out that he did. I must close the offer.
After that lesson, I never stopped evangelizing.
Give Free Consultations
Yes I understand, you need to get paid each day. While it could be true that everything you know is worth every penny to what you're charging, absolutely free consultations construct trust. More often than not, it has helped me get the whole business.
Clients love the little things. They also feel more secure when you give them more info about what they are getting in to and what they wish to know about other aspects of internet marketing. You are able to leverage on providing them what they desire to know instead of informing them vague generalities about the business.
I have a customer now that signed up with us for their primary product's SEO and signed up by the other SEO company to their newest product's SEO. They wanted to find out who's the better SEO services provider. While I am readily 60% more expensive in my monthly retainer compared to another SEO company, I gave out complimentary consultations to the operator.
"Call me anytime in the event you need anything -- except for money." , I said. And that he did. He telephoned up to wake up me often times (I sleep and wake up late while he is an early bird). Nevertheless, it was all worth it.
The whole company is currently awarded to us and we're simply waiting for the purchase of the other (much cheaper) SEO firm to perish. I do not know if they're doing a fantastic job or not. What I do know is that I gave out free, anytime appointment -and it worked!
It is one of my trump cards on customer acquisition.
Don't be Afraid to Jack up your Cost
You need to understand that SEO especially here in the Philippines is still known as 'new' by most firms. The dominant (and powerful) form of advertising here is still TV. That leaves us having an 'free market' and also a free market ensures that the price range is crazy.
There are businesses that offer SEO for as low as $300 per month. And yes, they assert that it's white hat -- with all of the linkbuilding tricks you can ever imagine. If I tried to pull that stunt, then I would be out of business in ladies iphone case a month.
While I read Seth Godin's Linchpin, I understood the importance of pricing. Louis Vuitton is able to charge that much because they are all because of quality and exclusivity. I need to be a company like this. That is one reason why we provide client exclusivity for their niche/industry. And we also bill premium for it.
Companies can butt-heads on decreasing prices. It can be the weapon of choice to many SEO companies. In addition, it is a vicious, downward spiral. The customers win and the SEO business loses.
My weapon of choice will be increasing the standard of our solutions and building a brand. That manner, pricing is secondary and I am really pleased with the few genuinely excellent clients I have.
Consider Louis Vuitton. Win.
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How to Start an Search Engine Optimization Business with NO Technical Skills.
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